Sugden Designs story, is, like many sucess stories, filled with
struggles, poverty and humble beginnings.
started with a dream. The dream was made reality through
determination and passion and staying positive and focused.
It's a story of hope
and encouragement, a story of how one persons passion for her work
can be turned into a dream come true.
was a young, single mother when she began her studies at The
University of Huddersfield.
She graduated with a BA (Hons) 2:1 in
Textile Crafts in 2005.
final degree exhibition called “Eeh Bah Gum”, was a collection
of knitted, felted, men's accessories.
- It was an expression of old Yorkshire mills and the Yorkshire dialect, with sayings sewn into the fabric.
- "Eeh Bah Gum was chosen as one of a select few to be awarded a stand at New
Designers in London.
- Victoria was overwhelmed with the opportunity which
created many influential contacts.
her degree Victoria dreamed of having a studio and her own business,
- making and selling accessories. When she had
finished her studies, she began making
- knitted accessories from home
and selling them at art and craft fairs.
the accessories became predominantly bags, knitted & felted,
fabric and eventually leather.
website was created and an online shop, and Victoria kept creating
and designing bags
- and learning new skills and techniques while
holding down other jobs and raising her children.
and recycling has been a strong theme throughout -
- possibly a
subconscious reaction to life's struggles and holding and patching everything
In 2009 Victoria
was contacted by a boutique who had seen her work online. She began
to design and make
- leather bags for them, as well as continuing
to sell online and at events.
- Business continued to grow and
In 2011 Victoria began renting studio and workshop space
- and was
designing and making one off,unique leather bags.
Early in 2014 the business became Victoria Sugden Designs
and demand for the unique leather bags was huge
Sales went up and by December 2014 the online shop was soaring. The
website and online shop were
updated with the new designs. From early 2015 online interest and
online orders skyrocketed further,
with demand higher than possible production rate.
2017, Victoria Sugden Designs recieved a personal invite to the Royal opening of Sunbridgewells
- in Bradford. The locally famous bags were just what the event organisers were looking for. They were given
- a shop free of charge for the weekend. Princess Anne was said to be very charming and was
- extrememly impressed with handmade leather bags.
The unique designs also caught the attention of a film production
company in July 2017 who contacted
Victoria Sugden Designs and asked if they
would design and make a leather holdall
and some leather bags for
a new production. Victoria agreed and went to meet the producers,
art director and celebrities on set in Whitby. The film The
Runaways will be out on screen by September 2018.
- 2017 was also the year of the handmade ceramic buttons. Victoria wanted to create the perfect
- accessories, that could be designed and painted to match each and every single bag and purse.
Sugden Designs bags are unique and distinctive. The nature of
leather, the techniques
- used and the finishing touches, mean
than no two bags can ever be the same.The natural raw
are carefully selected from the hides of leather and ceramicbuttons
- hand made and painted to match.
now has several stockists and a busy online shop.
is hoped that the leather holdall that was designed for the film will
be available to order online very soon.
always believed that whatever you want in life, you can achieve,
- it's just a
matter of how hard you want to work towards it.
- Dreams create visions
and visions become future reality if you want them enough.
business was never just about how much money I could make,
- as a craft
person, the opportunity to be creative and
- produce one off pieces that customers love and appreciate brings so
- much more pleasure.
- I believe honesty, integrity,
trust and respect are key to
- sucessful business relationships, especially small,
- Im extrememly lucky to work with such people,
- and suppliers to stockists. Genuine customer care is crucial.
- Although I rarely get any complaints, when I do (button fallen off for example),
- I work with the customer personally to resolve the issue immediately.
- I feel extremely lucky to be able to make a living from something I love doing.
- I wake up everyday and can't wait to get to work in my studio, It's just wonderful."
- Victoria Sugden